Mini Sites

As I said previously - your website must have a purpose.

I am sitting here listening to the great Jim Edwards - and he is promoting Mini-sites. And the one thing he says is that mini-sites must have one of 3 main purposes!!

1 - To gather names and email address - opt-in - build your list!!

2 - To sell an item

3 - To promote and drive traffic toward an affiliate program.

Mini-sites should have only one of these Primary purposes. You want people to either do what you want - or go away. Buy or not buy. Subscribe or not subscribe.

If you fail at your primary purpose - you can have your secondary purpuse kick in - but don't show your cards until you have given them the primary purpose option and they have made a decsion.

My choice is that you should always have gaining subscribers as a primary purpose. This may take longer to make quick cash, but builds long term customers that you can sell to over and over.

Hope that helps

Jack